The Data Behind Better Financial Decisions

Understanding Financial Decisions Through Behavioral Data.

Toriedufin analyzes realistic financial behavior data to identify decision-making patterns and behavioral biases, and develops personalized guidance designed to improve financial decisions.

Understanding the Decisions Behind the Results

Financial outcomes alone don’t explain why a user made a certain choice.

Toriedufin captures the full decision-making process — from exploration and evaluation to trading — to uncover recurring behavioral patterns and biases.

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Data Flywheel

We read behavior, diagnose bias, and design change.

Toriedufin analyzes user-level behavioral data collected through its own infrastructure and turns those insights into more personalized financial guidance.

Data Collection & AnalysisDiagnosis & Coaching

Step 101

Connect fragmented behavior across trading, browsing, and learning.

Data Alignment

Step 202

Model recurring patterns in financial decisions.

Behavioral Modeling

Step 303

Detect biases such as loss aversion, chasing, and overtrading.

Bias Diagnosis

Step 404

Deliver personalized feedback and measure behavioral change.

Personalized Intervention

Data Infrastructure

Built for Precise Behavioral Diagnosis and Correction

To understand the context behind financial behavior and connect it to personalized interventions, Toriedufin is building a behavioral data infrastructure with realism, breadth, and scale.

Source
An Immersive Simulated Financial Platform
We design a platform that users can truly immerse themselves in, offering realistic asset experiences that mirror real market conditions. As users react to changes in their assets and make financial decisions as they would in real life, they generate high-quality behavioral data that captures both emotion and judgment.
Scope
Data Coverage Across All of Financial Life
Beyond investing, we connect the choices users make across financial life — building wealth, spending, credit, and debt — into a single continuous flow. We accumulate and observe decision-making patterns across the full cycle of saving, spending, borrowing, and investing.
Scale
A Global Service Data Network
Through global expansion of our services, we accumulate data that reflects different financial experiences and environments. Reaching beyond the Korean market, we continuously extend the breadth and representativeness of our data to build a global dataset for modeling and diagnosing financial behavior.

A Financial Life Space where Learning Meets Experience

A hands-on financial platform that helps users build better financial decision -making skills in a realistic environment.
MaruLab
A financial education LMS that brings financial learning and simulated investing together in one place.
MaruLab LMS
A financial simulation game where users grow their character through earning, investing, and asset management.
MaruLab World